Unlocking Potential: Lift

Something new and sparkly from The Obvious Corporation – Lift. 

At Obvious, our goal is to foster systems that help people work together to improve the world. Our approach is threefold: Build, partner, and invest. We’ve started working on some ideas ourselves, we’re researching how best to create an investment vehicle, and today we’re thrilled to announce our first official partnership.

Tony Stubblebine and Jon Crosby have created an interesting new application for unlocking human potential through positive reinforcement. We love this software for what it does, and because we’ve tried it and it works. Our plan is to build something extraordinary together. The Obvious Corporation will assist the talented Lift team with strategy, design, funding, recruiting—in general, we’ll be helpful wherever possible. In exchange, Obvious will own some equity in Lift.

I look forward to seeing what emerges! :)

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