Social Media

Social Media

Social Media

Social computing is not a fad.
nor is it something that will pass you or your company by.
gradually, social computing will impact almost every role, at every
kind of company, in all parts of the world.

forrester research,
How Networks Social Computing erode Institutional
power, And What to do About It

Social Media is about sharing ideas, finding people, collaborating, debating,It encourages feedback from whoever is interested resulting in blurring the boundary’s between who is the media and who is the audience. Rather than broadcasting to an audience, social media is more of a two way conversation and allows communities to open and grow.

Types of Social Media: Blogs, Wikis, Podcasts, Forums, Content communities (Flickr) and Microblogging (Twitter)

it is difficult, indeed dangerous,
to underestimate the huge changes
this revolution will bring
or the power of developing
technologies to build and destroy
not just companies but whole
rupert murdoch


In simple terms, a blog is an on-line diary/journal where you can publish entries with the most recently published appearing at the top. A blog can contain a topic, links, comments from others and subscriptions. Blogs can range from personal ones about lifes musings or could be a business blog allowing companies to communicate with their customers or prospects in an informal manner – like a traditional newsletter.


A wiki is a website where the creators allow people to edit or contribute towards content on that site. One of the most famous isWikipedia that was started in 2001 and is an onlien encyclopedia.


A podcast is an audio or video file that is published online, although this has been able to be done for many years the difference of a podcast is that it allows subscriptions so the podcast provider can build up a audience or communitiy.


Forums tend to exist around certain topics, groups or interests.  The discussion that take place within a forum are called threads and once you subscribe to a forum you are able to start your own threads or comment on existing ones, engaging in on-line conversation or debates. You can find forums added onto websites or they exist as stand-alone. There is a strong sense of community with forums.

Content Communities

These are very similar to social networks, where you need to create a username and password to access the site but they focus on sharing a type of content. E.g. Flickr. Flickr is used to share photographs and users can choose to upload and share photos with the world or keep them private for friends and family. YouTube is also a large video sharing website where users can create their own channels to contain all their favourite videos.

Micro Blogging

Micro blogging is a mixture of blogging, messaging and social media. The current leader is Twitter where users are able to message up to 140 characters with added links or photographs from their computers or phones via a range of applications.