Starbucks Marketing

If you’ve ever fancied knowing a little more about Starbucks and their marketing, Marketing Magazine have a nice little Q&A article with Howard Schultz.  The questions range from how they’ve coped in the current economy to why they call their coffee size ‘tall’

I think social media is a natural exten­sion of our brand because we want to do things that are unexpected, and to speak to all sorts of people who are engaged in social media. It’s tough to measure but there is an incremental benefit to sales.

Read the full article here