Fiat first brand to use new Facebook ad format

Fiat is the first brand in the UK to use a new Facebook ad format that captures consumer data.

The ad format asks users to input their address in order to receive more information, product samples or vouchers.

Fiat is using it to encourage 18-35-year olds to request brochures for its Evo model, the replacement for its youth-targeted Punto car.

Read the full article at NMA