Whilst exploring the city I saw a huge poster saying ‘You spoke, we listened’ advertising that Blackthorn have brought back the original recipe of the dry blackthorn cider after a campaign via facebook from south westerners.
In response the producer will now make the original draught Dry Blackthorn recipe available again, having first broken the news to the Facebook campaigners in a private meeting in Bristol.
“We underestimated the passion people in the South West have for Dry Blackthorn and have been bowled over by their determination to get their favourite cider back,” said md Peter Spencer.
“Before we changed the recipe 12 months ago we conducted extensive customer research, both locally and nationally, and many cider drinkers told us they liked the new, more contemporary taste. This has been followed up by increased Blackthorn sales nationally as new consumers are won over by the mellower taste.
“However, once it was launched it became clear that some cider drinkers in the South West wanted the original Dry Blackthorn. We have listened to these supporters and it’s their successful campaigning which has brought Dry Blackthorn back.”
Another win for social media – its good to see companies like Gaymers are paying attention to the way consumer habits are changing.