Social network traffic overtakes search engines for the first time (UK)

A post by Brand Republic this morning mentioned that networks such as Facebook and Youtube have overtaken search engines for the first time in the UK.

Experian Hitwise statistics show social networks attracted more traffic in May than search engines.

  • Social networks accounted for 11.9% of UK internet visits
  • Visits to search engines had decreased from 13% in 2007, to 11.33% in 2010.
  • Facebook accounts for 55% of all social networking traffic in the UK

The full article can be read here