Bombay Sapphire in Social Media push

Using an app, consumers will be encouraged to build an image of themselves in the form of a mosaic compiled from pictures that reflect different aspects of their lives.

The app can be found on their website or Facebook page and uses Facebook Connect technology to link to user profiles where they can source their own personal images, and is supplemented by images pulled from photo sharing site Flickr.

Bombay Sapphire global digital marketing manager, Tom Jefferies, said: “This digital campaign has created an intriguing and highly sharable application for our consumers that adds a new and exciting dimension to the advertising.’

For more information, read the report on Brand Republic