Facebook to launch location-based software

Facebook is on the verge of launching location-based software to enable us to recieve personalised info and adverts based on our location. Do you think the majority will moan about it or embrace it?

Mark Zuckerberg, founder and chief executive of Facebook waxed lyrical about the benefits of personalisation before revealing development of a location-based app for the social networking site is nearing completion.

Zuckerberg said: “Almost any product is better when it is based around personalisation, and the internet is becoming more personalised and personalisable.”

Asked about the new app, he added: “Knowing where a person is, and being able to personalise to what’s around them and who’s around them, is a really important and valuable thing.