Social Media in the UK

For those stat fans, here are some recent findings for how social media is being used in the UK. It’s easy to pick up on a lot of US data on how we use the social web and generally we’re not far behind their behaviours.

These figures have come from Simply Zesty where you can see the originial video for it. If you don’t fancy the video, here are the stats in text format.

Social Media in the UK 2010

85% of the UK is now online (UK population = 61,414, 062 people[1])

  • 1/3 have uploaded to a video sharing site
  • 85% have watched video clips
  • 1/4 write blogs
  • 60% read blogs
  • 64% have their own profile on a social network
  • 1/4 of UK adults use the internet on their phone
  • 29.4 million people have visited at least one social networking site in the UK in one month

Our habits are changing…

  • In the past year the number of people watching TV online has grown by 600%
  • 1 in 5 UK adults prefer surfing the internet to watching TV
  • Social networking is now the most popular pastime in the UK
  • Average time spent on social media sites per month = 6 hours, 7 minutes and 54 seconds
  • 1 in 3 adults agree with the statement “I could not live without the internet”

The way we market our business needs to change…

  • 78% of UK internet users look online for information about goods and services
  • 33% of people trust online banners
  • 70% trust online recommendations from strangers
  • 90% trust online recommendations from people they know
  • 20% of tweets contain a reference to a product or brand
  • A visitor coming from a social network site is ten times more likely to make a purchase online than an average visitor[2]

For thousands of years we’ve communicated with each other and formed social networks. Social Media isn’t new; the social web is just our online world catching up with our offline one.

Social Media. Connecting people with brands, products, services and each other.


[1]Figures from: http://www.google.com/publicdata?ds=wb-wdi&met=sp_pop_totl&idim=country:GBR&dl=en&hl=en&q=uk+population

[2] Statistics from: http://www.simplyzesty.com/

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