One of the clients I current work with is a big fan of running competitions. Competitions are great and if you have a high-value prize then even better. Get the marketing team together, think of something interactive and fun, post the idea and wait for the entries to come flooding in. That’s it right? Well actually no, not really.
It turns out that most people can’t really be bothered and brands need to be really careful when it comes to ensuring what you’re doing is relevant. To give this some perspective, check out this letter about sausages (below) or check out the original post here.