Does Social Media drive sales?

More companies and marketers are now confirming that the use of social media is important to their strategy and success online.  A survey conducted online by OgilvyOne in Oct 2010 asked 1,000 sales professionals in the US, UK, Brazil, and China about their use of social media.

  • 49%  say social media is important to their success
  • 65% say social media is integral to their success

  • 54% of top-performing sales professionals in the UK say social media is important to their sales efforts

  • Only 5% of UK sales people use personal blogs in the sales process compared to 38% in China

 

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