Promoted Tweets

If you’re a Twitter user, you have probably seen promoted tweets appearing, but what are they?

They are a new form of advertising that means that users will see them, even if they don’t follow that Twitter account. When you a promote a tweet, users will see it if they have searched for a keyword attached to your tweet. Cost for this type of tweet is based on a Cost-per-Engagement (CPE) basis, this means that you only pay if a user Retweets, replies to, clicks on or favorites your Promoted Tweet.