Google takes on Groupon

Google looks to take on Groupon with it’s new Google Offers.

A confidential document obtained by Mashable states that “Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email,”

From what we can tell, Google Offers will be powered by Google Checkout. It also includes Facebook, Twitter, Google Reader, Google Buzz and e-mail sharing options.

Google is actively reaching out to businesses now to get them on board with Offers. It even apparently has a writing team in place to craft the write-up for offers.

Google famously tried to buy Groupon for $6 billion just a few months ago in order to bolster its local advertising business. Groupon rejected the offer though and is instead preparing for a $15 billion IPO.


Although this doesn’t look good for sites such a Groupon; Google Offers goes beyond being an offer service and is becoming an extension of Adwords giving more than just a text-advert.