A demographic analysis of time spent on social networking sites in five leading European markets (France, Germany, Italy, Spain and United Kingdom) revealed that females spent significantly more time on social networks than males across all age groups, during April 2011.
- Females aged between 15-24 years spent 8.4 hours on social networking sites
- 45-54 years old women spent 5.5 hours on social networking sites
- 55+ women spent 3.9 hours compared to 2.0 hours that men in the same age range did
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