I saw this last year and thought it was a fantastic idea by Heinz and their agency; its creative and a perfect way to engage with soup fans. Hot soup is a perfect compliment whilst you’re feeling under the weather and are cocooned inside your duvet on the sofa….
The good news is it’s back and with more flavours. If you’ve not seen it before, fans of Heinz soup can head over to the Facebook page and order a personalised tin of soup for a poorly friend or relative. According to their agency, 1,000 cans have already been purchased this year.
Even if you don’t know anyone who is poorly, check out the campaign as it’s brilliant.