This week I learnt about the Khan Academy; a free online learning school covering a variety of topics. It was created back in 2006 by Salman Khan and was developed following a couple of years of using online tools to tutor his cousin in mathematics.
A meme is an idea, behaviour or style that spreads from person to person within a culture. While genes transmit biological information, memes are said to transmit ideas and belief information. (Wikipedia definition)
One of the clients I current work with is a big fan of running competitions. Competitions are great and if you have a high-value prize then even better. Get the marketing team together, think of something interactive and fun, post the idea and wait for the entries to come flooding in. That’s it right? Well actually no, not really. Continue reading